Logo for Authentic Jobs, a popular design and web job board started by Cameron Mall and is used by companies like Apple, Facebook, MSNBC.com, frog design, The Motley Fool, Estée Lauder, Turner Sports Interactive, ESPN, HBO, Phinney Bischoff, Garmin, Sony BMG, Electronic Arts, and HP. Cameron initially reached me out to letter full name, AuthenticJobs, so I designed both words, but the team of AJ then decided to use only Authentic lettering and paired it with a sans-serif Jobs in a circle.
Rough initial sketched directions.
This sketch was finally chosen to proceed with for finalizing.
Final logo.
