Florian Marhic

Logo for a Paric based graphic designer Florian Marhic.
Here is a variety of sketched directions I concentrated on at the initial part of the project after sketching stage.
I finally chose two directions and selected a few iterations per every option and suggested the client to choose one of them and, if needed, to combine these iterations into one option to move forward based on. Client made his choice and decided to proceed with 2nd direction, he provided me with some sort of feedback and requirements. I tried different levels of thickness, various shapes of the "M", "L" and "F".
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